So much has changed in the past 20+ years in the world of sales and marketing, and it is easy to pass cold calling as an ancient sales tactic that is no longer efficient in today’s virtual world. However, to utterly discount cold calling is a huge mistake you should never make. Because if cold is calling done right, could be your ticket to success. Together with other marketing techniques, it can prove to be instrumental in promoting your products or services.
What is cold calling?
The word “cold” here pertains to the fact that your call is unsolicited or the customer is unaware of you. Warm calling, on the other hand, is calling prospects who have already shown an interest in your products.
Cold calling is not just blindly picking up the phone and dialing random numbers and pitching your product or service to whoever answers. Though it does involve soliciting potential customers who are not expecting to speak with you, cold calling should be done with careful research. Knowing the needs and skill levels of a potential customer is key when making a cold call. It can be very effective in boosting sales and market reach. The leads convert to sales, which then convert to profits. An immediate call is often the best time to capture interest, qualify/disqualify a prospect, find the decision-maker, or book a demo, leading you one step closer to that sale.
Why cold calling?
Cold calling is a great way to easily reach local, national, and international potential customers at a cost that is negligible in comparison to the benefit that you can make by finding an interested customer successfully. It will help expand your business beyond boundaries as it can give you informative insights and opportunities in different cultures.
It also gives you instant feedback. Whether its a good or bad response to your call, a feedback is a feedback, and they help you learn about your demographics or the problems or areas your product or services need to optimize. And with these feedbacks, communication skills get better and strategies could be developed for more effective telemarketing.
Another advantage to cold calling is that you can do your telemarketing as long as you want. This will not only increase your chance of meeting potential client but also keep up with the competition as many big companies from Fortune 500 companies to tech startups still do it.
Another thing is that you can always outsource the telemarketing to specialists at call centers. They have trained cold callers to know how to qualify, filter and reschedule prospects. They have a thorough script that can be adapted depending on how the call proceeds. The professionals understand best practice in terms of tone and specific words used by would-be customers. A skilled telemarketer will convert leads into sales and even keep them coming back for more.
The Bottom Line
The people who want to do business with you are out there. You just have to let them know about you first. Though cold calls can be annoying, it’s an actual conversation between two human beings. In the hands of a skilled caller, it can yield great results. And with preparation and practice, you have the keys to cold calling success. Also, cold calling should not be a stand-alone strategy, and hiring professional cold calling companies will truly help you work through your key metrics and report on results. This will allow for getting the strongest possible results.
If you want to hire one of our cold calling specialists please leave us a message or call (888) 878-9711.